Lion Roars Surpasses Email Marketing Industry Standards with 49% Open Rates

Using Rocketmailer’s email marketing solution, luxury boutique accommodation operator Lion Roars Hotels & Lodges effectively addressed their communication challenges, complied with regulatory compliance (POPIA), and optimised their email marketing strategy with outstanding results. Their impressive email delivery and open rates highlight the effectiveness of their targeted approach, showcasing their commitments to delivering engaging and relevant content to their audience while reinforcing their brand’s strength and core values.

Three overlapping bulk email examples from Lion Roars Hotels & Lodges

The Client

Lion Roars Hotels & Lodges, founded by the Bailey family nearly 25 years ago, operates and develops boutique accommodations across Southern Africa, fueled by a passion for conservation and Africa. From humble beginnings, their journey began with personalised luxury travel, focusing on Zimbabwe’s wildlife havens, leading to the establishment of Royal Zambezi Lodge and Mwambashi River Lodge followed by expansion. into South Africa’s Eastern and Southern Cape. Lion Roars’ dedicated team ensures every experience is exceptional, embodying their philosophy that joining them means becoming part of a ‘pride for life’.

The Challenges

As luxury hotel and lodge owners, maintaining email marketing communication with their guests and potential guests is crucial. However, effectively sharing news, developments and updates on conservation efforts posed a challenge for them. Additionally, ensuring compliance with POPIA (Protection of Personal Information Act) added complexity to their operations as a South African company. They required a solution that could address all these challenges seamlessly.

A bulk email example from Lion Roars Hotels and Lodges, about a flash sale with 40% off.

The Solution

Rocketmailer’s email marketing software offers a comprehensive solution to Lion Roars’ key communication challenges.

  • Effortless audience engagement: The centralised platform and intuitive database management tools empower them to effortlessly engage with their guests by creating and sending tailored communications to different audience segments. This email segmentation ensures their messages resonate effectively with specific demographics, enhancing their marketing effectiveness.
  • Regulatory compliance and assurance: Adherence to POPIA compliance standards ensures that they meet regulatory requirements seamlessly, providing peace of mind and safeguarding their reputation.
  • Data-driven optimisation: Advanced email analytics and reporting capabilities enable them to measure email campaign success in real-time, allowing them to track interactions, analyse performance metrics, and optimise marketing strategies accordingly. This data-driven approach empowers them to continuously enhance their email marketing strategy for maximum impact.

An example of a Happy Holidays bulk email from Lion Roars Hotels & Lodges, in a tablet screen.


Over the past year, Lion Roars shared a variety of communications with their newsletter database. Impressively, their email delivery rate sits at 97.99%, accompanied by an open rate of 48.58%. These email marketing metrics surpass the industry standard open rate of 28.2%, reflecting the relevance and effectiveness of their targeted approach, reinforcing the strength of their brand.

Client Testimonial

“Working with Rocketmailer has truly been a game-changer for our email marketing. Their software is intuitive and packed with easy-to-use features that have elevated our campaigns and significantly improved our reporting metrics.

What sets Rocketmailer apart is not just their excellent technology, but also their team. They’ve been incredibly helpful every step of the way, providing support and guidance whenever needed.

Importantly, their comprehensive reporting tools and insights have further empowered us to make informed decisions when planning future email campaigns.

It’s been so rewarding to find a local business that rivals the standards of their overseas competitors at competitive pricing. Rocketmailer delivers a world-class solution with a personal touch, and we couldn’t be happier with the results. 10/10 would recommend them to any business looking to level up their email marketing strategy.”

If you’re looking for a reliable solution to drive engagement and growth, reach out to us and learn how our email marketing solution can help you.