Euphoria Telecom averages 37% open rate across all its email marketing campaigns

Using Rocketmailer, Euphoria Telecom is able to provide their entire team a unified platform for diverse email marketing communications, spanning promotions, newsletters, and much more.

Multiple examples of seasonal email newsletters for Black Friday, Valentine's day and Breast Cancer.

The Client

Euphoria – “SA’s most loved business phone system” – is built on the belief that customers deserve more and the simple concept of a powerful, comprehensive telephony solution that is affordable, scalable and simple to use. Today, Euphoria offers both business phone and contact centre solutions that flexibly grow with customers’ businesses and deliver significant savings compared to legacy landlines and other PBX providers, as well as unmatched customer service.

The Challenges

Euphoria wanted a single platform that multiple teams could use to send out a variety of email communications – ranging from notifications, promotions and newsletters to training schedules and new staff introductions – to different customer, prospect and internal audiences.

The Solution

Using Rocketmailer, Euphoria’s teams can easily login, create their email and send it out to their relevant audience database.

This allows them to have segmented communications ranging from Network and Maintenance notifications to Channel Newsletters, with the right messaging always reaching the right target audience at the right time.

For example, this email notification to customers informing them of a technical issue having been resolved and services fully restored.

A tabled featuring a newsletter notification on an issue that has been resolved.

And this quarterly channel newsletter featuring Euphoria in the news, important updates and reminders, linking to Euphoria’s key news coverage, training and technical content.

A tablet featuring an animation of a quarterly email newsletter

Best of all, with Rocketmailer, each email communication carries its own reporting, ensuring that each department can monitor, track, and measure their own communication success.


The numbers speak for themselves. In the last year, Euphoria has seen an 99.43% average delivery rate across all its Rocketmailer campaigns, with an average open rate of 37.31%.

Client Testimonial

“Using Rocketmailer is simple and seamless. It’s a much more user-friendly platform than our previous email system. The Euphoria team enjoys Rocketmailer and we adapted to the system very quickly. Kaamilah and her team are super-friendly and always willing to answer questions and offer support when needed.’

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