SA Home Loans drive email newsletter engagement with Rocketmailer
SA Home Loans is the biggest non-bank home loan provider in South Africa. Head-officed in Durban, SA Home Loans has sales branches throughout the country, providing a nationwide footprint and easy accessibility to clients and partners.
Driven by its purpose to empower more South Africans to become homeowners, the company is focused solely on home finance and related products that cover the full spectrum of home financing, from home loan products, insurance protection products and bridging finance.
SA Home Loans differentiates itself by offering amazing personalised service which helps homebuyers to easily navigate the complex process of financing a home. Its best-in-class service in the home loan space has seen SA Home Loans regularly voted best in home loans by consumers in the sector.
With an increased need to communicate with large databases of clients and agents, SA Home Loans needed to be able to seamlessly design, easily schedule and distribute bulk communication to their subscribed list of clients and contacts. They also required analytics to track and support their marketing campaigns.
With Rocketmailer there was no need for SA Home Loans’ marketing team to be HTML code experts. They were able to design communications separately for mobile and desktop using Rocketmailer’s user friendly and dynamic email marketing templates.
Communications with their subscribed contacts could be set up ahead of time and scheduled with ease and confidence. With Rocketmailer, the company was also able to target, personalise and segment their campaigns depending on the objective of the email needing to be sent.
With Rocketmailer, SA Home Loans could direct any call to action to their website or social media pages as desired.
The company’s latest campaign to their entire database has seen an open rate of just over 18% and 3.9% in clicks. Targeted and segmented campaigns can see an open rate of up to 90%.